babyhawk
www.babyhawk.com

BabyHawk is one of the most popular mei tai  and soft structured baby carriers on the market... and for good reason. BabyHawk started as a small WAHM owned business and has grown into one of the biggest baby carrier businesses in the US. Through the years, Robyn has tested her carriers and perfected them. The comfort can't be beat and the endless fabric options are unlike anyone else. Every carrier is a custom!

Robyn came to me in the very beginnings of my graphic design doodling. I knew her through my sling business and when she saw that I was playing in graphics, she gave me the opportunity to work on her graphics. I had no idea what I was in for at the time. I had no idea the business that Robyn was growing.

Robyn really pushed me full force into my graphics and pushed my abilities. I was learning at the time, still so green to everything and she wanted me *ME* to redesign everything for BabyHawk. I was scared, I wasn't ready, but she pushed me. I went for it. I created a new logo for BabyHawk and completely rebranded everything. We started with a logo and web design and then into print media and then she hit me with the ultimate... an ad in Pregnancy magazine. I had done ads before, but not for such a large company and not for such a large space. It was a full page ad. I did it. It was a success. As soon as it hit stands, I ran to Barnes and Nobles and got a copy. I handed them out to all of my friends like I was really something. Then... she asked me to do a back page cover. SHUT THE FRONT DOOR. I remember getting that copy of the magazine and crying in the store. I had done it! I had really made it! I was someone and I was helping someone else be someone too! That clerk at BN probably still remembers me.

So the requests kept coming in... full page spreads for Pregnancy, Fit, Parenting... I created them, they grew, we expanded. I also created the inserts for the products, multiple graphics and so much more.

My success is largely owed because Robyn believed in me and gave me an opportunity. Thanks, Robyn! Here's to many more projects for us to continue to work together on and your continued success and the continued rapid growth of BabyHawk.


hired for: logo design, website graphics, media graphics, business cards, postcards, media/magazine ads, banner ads, product inserts