Banner Ads are a pretty common request for online business owners. It is typically a less expensive means of advertising and gives the consumer a taste of what your business sells, is about or offers. Most of the time, my clients just request a banner ad and just ask me to do what I think it needs. No problem, I can do that and it is certainly a lot easier for me with repeat clients, however many times offering a sale or special promotion advertised on your banner will really draw your customers in. It's that small incentive to get them peeking around your store until they see exactly what they are looking for and then there you go! So be seen... let your customers know what you are all about!